The times they are changing. Not the beginning to a well known folk song but an accurate description of the way the world of business is facing up to some of the areas it has perhaps neglected in the past. It’s easy to forget, given the way the typical office environment that exists today, that [...]
You started your company 20 years ago “in your garage”, worked many 80 hour weeks, bootstrapped your growth, view your company with the pride of an entrepreneur, and are now considering your exit. The decision to sell is all too often a reactive one rather than a proactive one — the primary reasons are a [...]
The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60’s, 70’s and 80’s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.
What is Relationship Marketing?
Relationship marketing is a type of strategic marketing that targets it’s audience [...]
So it’s December and the year is almost over. The manager and top brass are talking about 2009 and the numbers that have to be met. Add to that the economic issues and the challenges that come with them.
Yep, they want even more from you than last year and you set records!
How are you going [...]
The decision to sell is all too often a reactive one rather than a proactive one — the primary reasons are a serious health issue, owner burnout, the death of a principal, general industry decline or the loss of a major customer. The purpose of this article is to discuss the ten key factors that [...]
