We all have a tendency to map things out in our heads and together with some rough calculations on the back of an envelope, we quickly convince ourselves that it is all possible. In practice, we tend to gloss over the less attractive details. Consequently, many people dive straight in and start a [...]
Many business owners struggle to make direct mail marketing work; and by “work”, I mean profitable.
There are many reasons for this, with the biggest and most obvious being they don’t really know what’s working and what isn’t.
So above all else, and the FIRST thing I encourage you to get right is measurement and testing. You [...]