Interviews on talk radio aren’t what they used to be.
Back “in the day”, hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’
Sadly, those days are gone. In the current market, without a [...]
In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination [...]
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals.
When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it [...]
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. In order to do this you have to be really smart when it comes to the advertising and public relations tactics that you employ.
When it comes to public relations though, most people who are new at the game [...]
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics.
When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it [...]