With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they’re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
Many are misinformed about the press. In [...]
Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that [...]
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often [...]
Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive – make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there – [...]
It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate [...]