In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career!
Oprah is indeed the gold standard, and her show carries weight [...]
If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong [...]
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information.
QUICK FACTS:
The Who What, When, Where, Why of a press release
Who should write a press release?
Well, for starters, someone with professional level writing skills and ample public relations experience will probably [...]
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion that’s part of this entire activity, but there are hidden benefits in doing book [...]
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.
Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see [...]