What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it.
Although [...]
As an author, you may have recently published a book.
In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace (there were nearly [...]
It’s hard to say it any better: Publicity is the voice of visibility.” This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign.
But how do you find a publicist [...]