The best advertising, whether for a small business or large, is advertising that works. The price a small business owner pays for advertising would not be an issue if the outcome of the ad was known. If a business owner had a choice of paying $1000 a month for advertising that brought in a guarantee of at least $2000 a month profit or paying $500 a month for advertising that brought in $750 worth of profit a month, there would be no hesitation. That savvy small business owner would gladly shell out $1000 each month for that purpose.
Small business advertising has no such guarantees however. It