In the past CRM meant software to most people. It was this great thing that would automate your business processes then save your business and the world. Well reality set in because the automation technology of the past had many problems because of the sheer volume of data that had to be collected. The positive results of the prior CRM automations left a lot to be desired. Now that is no longer the problem. Now the CRM automation solutions tell you a lot about your customer that you need to know.
To be clear, a customer is anyone, anywhere who may use your product or service. They may not be buying today, but they are still a potential customer.
From an IOVC strategy and technology office automation perspective there are two parts to CRM. There is a strategic part and a technology part. The strategic people part entails getting clients now, when you need them not as they happen to come along. The technology part deals with the office automation software that helps you manage the entire customer relationship process.
The Combined CRM Strategy and Technology becomes a way to run your company. This process automation side provides you with specific knowledge about your customer so that any customer at any given moment can become the central point of the relationship.
The lesson here is to let your offline activities, build your online database, and use your automation technology to make your strategy a success. second. Use technology as the support process to help guide them into your business and then continue to use the technology to supply awesome customer service.
From an IOVC strategy and technology automation perspective we address CRM as:
1. Building of a formal, traceable customer acquisition process using a strategy that gets clients now with an in person strategy. Objective is an effective client acquisition process.
2. Managing of the ongoing and continuing customer relationship using supporting CRM software technology. Objective is a strong management of the relationship.
What we are saying differently from what the internet pundits of the past is that you include the automation technologies and tools into your CRM strategy. We strongly suggest you get clients by integrating the power of the office automation solutions with the day to day people issues not ignore the people issues to just make the software work. The process involves using an in person strategy to meet people, let them get to know you and then proceed to having them gladly become your customer or better yet your long term client.
CRM or customer relationship strategic management process with a strong tactical technology support helps a business get clients now and then manages the relationship in an organized, rewarding and profitable way.
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Greg Burrus mission has always been to help people in business succeed through the use of automated technology solutions.