With the Vancouver 2010 Winter Olympic Games just around the corner, caterers, like the athletes competing, are preparing in earnest to make the best showing possible. However, catering companies differ from participants in the games in that they don’t see their involvement as a competition with an uncertain outcome. They know that It is only by rigorous organization and anticipating potential problems beforehand that their success is guaranteed.
Here are some of the challenges for caterers
Heightened Security
With a billion dollars earmarked for security purposes alone, it will mean road closures, restricted access to certain parts of the city and security checks. This will certainly present logistical problems for off premise catering companies in conducting business and meeting commitments.
Supply and Demand
The rules of supply and demand will put pressure on pricing and availability of everything from the rental of glassware to securing fresh produce. Finding well trained staff will also present challenges for all catering companies.
Failure to Deliver on Promises.
The temptation for small catering businesses is to say yes before doing their due diligence.
Tips for a Successful Winter Games in 2010
Realistic Expectations
Having realistic expectations about what your company is able to deliver is your strongest asset. Smaller companies should think more along the lines of strategic partnerships or sub contracting from larger companies that win catering contracts from VANOC. Think niche.
Look Outside for Answers
For most small Vancouver businesses, catering to the olympic games represents a once in a lifetime opportunity with potential pitfalls.
It’s important to look to those companies that have been there before. Consider contacting other business from past olympic games for their advice directly. Also, if you are a member of an international professional association for your discipline, look for a question and answer forum on their website. Submitting question is easy and remember that people love to give advice to others from personal experience. (just think of your parents)
On Site Catering
Consider contracting your services to one group or government body as their official in house caterer. With established numbers and set meal times, you’ll be better able to plan menus and order supplies well in advance of the start of the contract
Gather Info
It is a good idea to regularly check the VANOC website for changes and updates that might affect your plans. It’s a given that security will have road closures in sensitive areas. You can also search on-line for the most recent press releases from the City of Vancouver as well as the Province of British Columbia.
Think Beyond 2010
You want to be in business after the end of the games, so pay attention to your core customers. It is a good idea to contact them first and see what they might be planning of the Olympics. You probably want to offer catering services to them first.
Blaine Arnot runs a socially responsible small business in Vancouver Canada. Find out more.