Do you know the secret to McDonalds Success?
It’s their ability to up sell to each individual client that walks through the door. What happens is that they offer their clients a better end result.
When an individual customer walks into McDonalds, mostly they will look at the menu board and decide on a particular item. Let say a Big Mac, when they get to the counter to order the sales staff as what they would like to order; A Big Mac? Then they ask? Would you like fries with that? Would you like a drink with your order? Or can I suggest a Big Mac Meal deal which includes an Apple Pie.
What they are doing is up selling, they are combining basic purchases together to increase the level of satisfaction for the client.
Think about the end result that the client desires. They want to have a full stomach, and quench their thirst.
How can you apply the same McDonalds principles to increase your average value per table?
Train your staff with a dialogue?
Introduction – Good Evening, Would you like to order a drink before dinner. Tonight we have a 2 course special for $45.00; you can choose any entree and main or main and dessert combination. Perhaps some bread to begin with.
When Taking The Order…
Would you like to order another glass of wine with your dinner? Can I suggest a fresh salad to go with your meal?
When clearing the plates..
Can I get you another glass of wine?
After you have cleared the plates..
Can I tempt you with dessert, tonight we have a special Plum Pudding Ice-cream with warm brandy custard or a Chocolate Indulgence, layers of wafer biscuits with chocolate mousse, topped with a hot chocolate sauce and topped with double cream. Would you like a dessert wine or port with your dessert?
Once you have cleared dessert…
Would you like a coffee or night cap?
Every time you talk to your client you have the opportunity to help them reach their ultimate goal. To enjoy great food, great wine and great company. People dine out for the experience as much as the food.
It is important to remember that people eat out so that they don’t have to think about cooking. You don’t want the same experience you can have at home.
What can you do to make it a special experience for your clients, how can you up sell so that they reach their end result?
Rachel Wadsworth creates business marketing solutions for the hospitality industry, with 15 years of experience she knows what she is talking about. Find out how you can get more bums on seats iwantgreatcopy.com