Needless to say, having a web site to promote your business or ideas is imperative nowadays. Nearly all households have access to the internet, sometimes even on more than one computer. The great thing about the internet is that it can reach the whole world, and not just your neighbourhood. Thus, if you have anything to sell or anything to say, everyone can get to know about it.
Your web site is your shop window and it is open 24/7. It needs to be eye catching and transmit your message in a few seconds. It needs to have enough content that explains your message and what you do. It needs to load fast, be reliable and look professional. The impression your site should give is that of a company or professional who knows what they want to sell, or the message they want to send.
Having a web site is not just a commodity for businesses nowadays, but a must. A company or a professional without one is like a salesman without his business card. The site needs to be your profile and what