Most people feel a buzz of exciting and a warm, fuzzy feeling inside when all the lights, tinsel, and gaily decorated trees come out in the stores, on the streets and in our homes. Bringing that excitement and celebration of Christmas to your business will definitely give both your clients and your income a boost.
Of all the industries out there, the health, hair and beauty industry has the most to gain from the festivities in their salons and clinics. When a beauty therapy salon decks their customer service area out with lights and balls and tinsel and gift bags, it is a real draw to bring business through their doors. Then when hair salons, masseuses and hypnotherapists offer real live gift bags with products that relate to their services, their revenue also increases.
In short, no matter what specific business you have within the industry, the glitz of Christmas will not only bring customers in your door, but it can be the beginning of a long-term relationship in the future.
Christmas brings a sense of excitement and you can play off that to attract more patrons and increase both your service and retail or product revenue. Christmas is a fun time and that is what has to be portrayed to the customer. People like glitter. People like to feel good about where they are. When customers come into a facility that sports hairdressing, tanning, or spa rooms, they come to relax and feel good about the experience. The glitter of Christmas decorations will enhance that experience.
So without consciously even thinking about it, your clients then start wondering if their aunt, or brother or sister might like the gifts you’ve got out on display. And then once they’re in the swing of shopping, they buy more products because it feels good.
Almost anything can be a potential gift but putting items together into gift bags are a fantastic draw to bring in new clients and to increase revenue. Group them together as “his” or “her” products, pop them in a nice bag or box and you’ve got a ready made gift.
Plus if you make sure your label is on everything and if you group together items like a bottle of shampoo, or some beauty cream for the face which the potential gift-receiver might use regularly, they can get hooked on that product and want to return to “buy” the next bottle of shampoo or container of beauty cream themselves later
Celebrate Christmas with all the glitz, glamor and excitement of Christmas decorations. Enjoy the influx of clients and patrons and give away as much as you can to lend yourself as much as possible to the season. Play off it and let the tinsel blow in the wind and the dollar bills flow in.
Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report ‘The Top 7 Secrets for Massively Increasing Your Client Base’ visit: wellbeingbusinesssecrets.com/freereport.