Viral marketing is an Internet marketers dream. If you have a product, service or web site that you’d like to draw attention and traffic to, then viral marketing can help you enormously if you plan it properly.
So what is this new form of marketing, and how can it help you and your business?
Viral marketing is simply a free form of advertising, whereby a piece of software, an article, a piece of audio or a video file are passed around the entire Internet for as many people view or listen to as possible.
Millions of people each day participate in viral marketing, passing around things they find on the Internet to their friends, family and co-workers.
You’ve probably seen your friends send you funny emails they like, photos of their holidays, stories they’ve written, things they’ve recorded – well these people are all spreading the news in the same way, but probably don’t know what it’s called.
For the person or company that created the file being passed around, this is an amazing opportunity to reach thousands or even millions of people absolutely free of charge.
The good news is if your campaign is something that is of interest to men, women, children and companies, then it will spread even faster than if it was written (or made) just to target one section of the community.
Here are some tips on viral marketing for you:
1. If you would like to use this type of promotion for your own web site, product or service, create something that is valuable to others and give it away.
There is nothing like a really good free product or service that you can use and also pass amongst your friends as well!
2. There are many things you can create and give away such as articles on a specific topic, some software, even music or videos. No matter what you decide, make sure you create something that is valuable, funny, informative or unique and that it is easy to transfer via an email or a link on a website.
3. Sometimes it can take days or even years for your new strategy and plan of attack to work. Do not expect all of your viral marketing ideas to work brilliantly each and every time, however if you have just one good idea it will usually lead you to much success (and cash in the bank if it is business related).
The truth about viral marketing is this: – it works, and it works VERY well if you carefully craft your campaign and then launch it to it’s targetted market.
The more of this kind of marketing you do, the better you’ll become at being able to figure out what works and what doesn’t work.
People love marketing, people thrive on reading the press, listening to the radio, gossiping among their friends and relatives – let’s just hope it’s you and your promotion they’re talking about next time around.
David Cavanagh is an Internet Coach & Mentor. He has students in 9 countries & is a featured speaker at the World Internet Summit. Make money on the Internet with David Cavanagh at: davidcavanaghcoachingdotcom.