Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed.
Thanks to digital distribution and the massive appeal and easy access to the Internet, unknown musical talent now has a chance at real success. Additionally the indie musician is not stuck with the costs of making an entire CD. They can make a single and post it on the Internet, gaining huge success from one song.
With a little know how and marketing sensibility any upstart musician or experienced musical act can now achieve success, great success in fact on their own. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who told me that his two teenage boys get most of their music off the Internet and never listen to regular radio anymore.
Why? Because they can obtain music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old bands and singers being played over and over again. “Most don’t have any talent, they’re just showpieces.” This isn’t the first or the last time I’ve heard that statement from teenagers and adults alike.
For the indie artist who wants to reach a broader market (and you must have a good product) and receive more exposure for their product on the Internet, the first thing you need to do is market, guerrilla market and then market some more. How do you do that? There are many ways that I mention in my book, The Indie Guide to Music, Marketing and Money but here are a few simple suggestions: